Bachelor of Digital Media

Overview

Digital media content is a vital form of communication and marketing that companies can use to communicate with their target audience. The Bachelor of Digital Media provides opportunities for students to explore modern digital communication trends and technologies, including various digital media theories, standards, and technologies, and learn how to use these media tools to meet any challenges in today’s media environments. Students will explore different aspects of digital media and gain strong knowledge, including theoretical and practical industry-based understanding. This program is delivered online, focusing strongly on theories, skills, and ideas through theoretical and practical approaches to digital media challenges and solutions. Students will be assessed by individual and assignments.

Period of Study: 10 terms

Program Learning Outcomes

Upon the completion of this program, students will be able to:

Acquire a critical understanding of social and individual issues involving digital media; apply digital media tools to create projects that assess technology’s impact on culture and
Improve the student social media strategy by incorporating practical solutions to make effective social media decisions via
Grasp the ethical theories and address digital moral problems involving common practices in digital media through various ethical framework applications.
The student will use the skills they acquired from this program to improve their creative team management and
Formulate entrepreneurial strategies to explore new opportunities, address problems, and cultivate innovation in digital
Employ digital content direction strategies in different platforms to achieve organizational objectives.
Exhibit effective handling of social media crises through the creation of an optimal management plan and recognition of the best response to various crisis situation

Careers

Given the countless number of industries looking for professionals with digital media skills, job requirements and responsibilities can vary and they are often based on specific interests and skill sets. Upon finishing the digital media program, students will be qualified for various industries, such as

Publishing Companies
News Services
Media Outlets
Public Relations
Digital Agencies
Advertising Agencies
Branding Companies

Apart from the aforementioned industries, students may also fill the growing demand for digital media specialists in non-creative-focused sectors such as:

Healthcare
Nonprofit Organizations
Finance
Retail
Education

Study Plan:

Requirements to get the degree:

To get the degree in Bachelor of Digital Media, student must finish not less than 126 credit hours. The student shall be responsible for completing the current requirements and continuously communicate with the lecturer to solve any problems prevent the completion of the study plan.

Bachelor of Digital Media
1^st Term			Credit Hours		Prerequisites
	Foundation of Digital Media		3
ENG101	English Language (1)		5
	Introduction to Communication		3
MGM111	Principles of Management		3
Total Hours			14
2^nd Term				Credit Hours	Prerequisites
		Theories of Communication		3
ENG102		English Language (2)		5
		Journalistic Writing		3
		Graphic Design for the Media		3
Total Hours				14
3^rd Term				Credit Hours	Prerequisites
		Media Ethics and Legislations		4
ENG201		Business English		3
		Introduction To Public Relations		3
MGM204		Principles of Marketing		3
Total Hours				13
4^th Term				Credit	Prerequisites

			Hours
STA201		Probability & Statistics	4
MGM223		Presentation and Writing Skills	3
		News Writing & Journalistic Report	3
MGM303		Entrepreneurship	3
Total Hours			13
		5^th Term	Credit Hours		Prerequisites
		Digital Photojournalism	3
MGM112		Introduction to Economics	3		–
		The Art of Writing and Expression	3
		Mass Media and Society	3
Total Hours			12
		6^th Term	Credit Hours		Prerequisites
		Data Journalism	3
		Journalism advertising and digital marketing	3
		Investigative Journalism	3
PMG101		Foundations of Project Management	3
Total Hours			12
7^th Term			Credit Hours	Prerequisites
		Mobile Journalism	3
		The Economics of Digital Media	3
		Media Psychology	3
CMM201		Communication Skills	3
Credit Hours			12
		8^th Term	Credit Hours		Prerequisites
		Study Cases in Digital Media	3
		Publication Layout and Production	3
		Journalism and E-Campaigns	3
MGM333		Introduction to Research Methods	3
Credit Hours			12
9^th Term			Credit Hours	Prerequisites
	Montage		3
	Media Creativity		3

	Media Issues	3
	Research Methodologies for Media	3
Credit Hours		12
	10^th Term	Credit Hours	Prerequisites
	Management Of Media Organization	3
	Media Critique	3
	TV Production	3
	Graduation Project	3
Credit Hours		12

College and program required courses:

No.	Course	Requirement	Cr
1	Foundation of Digital Media	Faculty	3
2	Introduction to Communication	Faculty	3
3	Theories of Communication	Faculty	3
4	Journalistic Writing	Faculty	3
5	Graphic Design for the Media	Faculty	3
6	Media Ethics and Legislations	Faculty	4
7	Introduction To Public Relations	Faculty	3
8	News Writing & Journalistic Report	Faculty	3
9	Digital Photojournalism	Faculty	3
10	The Art of Writing and Expression	Faculty	3
11	Mass Media and Society	Faculty	3
12	Data Journalism	Faculty	3
13	Journalism advertising and digital marketing	Faculty	3
14	Investigative Journalism	Faculty	3
15	Mobile Journalism	Faculty	3
16	The Economics of Digital Media	Faculty	3
17	Media Psychology	Faculty	3
18	Study Cases in Digital Media	Faculty	3
19	Publication Layout and Production	Faculty	3
20	Journalism and E-Campaigns	Faculty	3
21	Montage	Faculty	3
22	Media Creativity	Faculty	3
23	Media Issues	Faculty	3
24	Research Methodologies for Media	Faculty	3
25	Management Of Media Organization	Faculty	3
26	Media Critique	Faculty	3
27	TV Production	Faculty	3
28	Graduation Project	Faculty	3
Total			85

University required courses:

No.	Course	Requirement	Cr
1	English Language (1)	Faculty	5
2	English Language (2)	Faculty	5
3	Principles of Management	Faculty	3
4	Business English	Faculty	3
5	Principles of Marketing	Faculty	3
6	Probability & Statistics	Faculty	4
7	Presentation and Writing Skills	Faculty	3
8	Entrepreneurship	Faculty	3
9	Introduction to Economics	Faculty	3
10	Foundations of Project Management	Faculty	3
11	Communication Skills	Faculty	3
12	Introduction to Research Methods	Faculty	3
Total			41

Fees